Teamworks Performance
Shaping the visual identity of a product category across every touchpoint
Brand Strategy
Brand Design
Art Direction
Motion Design
Product Marketing
Client
Teamworks
Role
Lead Designer
Industry
Technology / SaaS
Duration
Ongoing
The Strategic Foundation
The Performance category was perceived as operational. Functional, but not aspirational. To change that, we built a repositioning brief around a new audience (the performance innovator), a new positioning ("For those reimagining high performance"), and a visual system grounded in three pillars: Environmental, Human, and Tech. Together, these pillars gave the brand a flexible system for showing up with intention across every medium.
Digital Work
The repositioned direction needed to show up where the audience actually lives. These social and digital assets were designed to bring the Performance identity to life across platforms, centering real practitioners and pairing the Human and Environmental visual pillars with the brand's new voice.
Printed Collateral
To support the Performance sales team in the field, I designed printed collateral that distills complex product offerings into clear, scannable formats built for in-person conversations at conferences and events.
Video Collateral
To support digital promotions and product marketing across sales decks, landing pages, newsletters, and blog content, I developed a series of animations for the Performance category. A storyboard is included to show the process behind one of the pieces.
